Leadership Values
As an executive, I have had the privilege to lead, mentor, motivate and inspire. I am a creative leader who can balance the art with the science that is critical to commercial design. I understand the importance of strong communication and teamwork to achieve positive business results.
My guiding principles:
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Be curious. Ask questions.
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Change is inevitable, learn to embrace the new and unknown
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Teamwork and collaboration are the key to success
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Ensure high performance and set the standard
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Create and foster an environment that is a great place to work, have fun [ happy designers make great product ]
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Be humble and authentic
INSPIRE, MOTVATE, & COLLABORATE
I’m deeply committed to fostering strong team dynamics and building meaningful relationships – it is at the heart of success. Passionate about mentoring and developing talent, I take pride in helping others grow and reach their full potential. I thrive in cross-functional environments, partnering seamlessly with merchandising, sourcing, manufacturing, and business planning teams to drive impactful results-oriented outcomes.
CREATIVE & ANALYTICAL
I bring a unique balance of creative vision and analytical thinking – blending right brain creativity with left brain business acumen. Grounded in data and sales Insite, I translate emerging trends into commercially successful products that resonate with the customer. A strategic thinker, I’m focused on both innovation and execution – driving key items, big ideas and long term growth with keeping the customer mindset and the core of every decision.
TREND SPOTTING & TRANSLATION
With a sharp eye for global trends – from street style to high end fashion – I excel at identifying commercially viable, on trend products that exceed customer expectations, uphold brand integrity and drive strong product margins
PROCESS & SYSTEMS
Strong at Calendar development, adherence & budgets.
Very experienced in process & product lifestyle management (PLM) Computer savvy in Web PDM, Photoshop & Illustrator, & presentation systems Keynote, google slides, Word, Excel ETC
GREAT SENSE OF HUMOR
I’m a compassionate and approachable leader, known for my sense of humor, genuine connection with others and strong
self-awareness.....
A Bit About Me
In the worlds of design & leadership, I possess a blend of creativity and astute business acumen. Over the span of two decades, I have solidified my position as an executive-level leader, leaving an indelible mark
through the creation of trend-right products that resonate deeply with consumers. I bring strong expertise in overseas sourcing and factory relationship management, including cost negotations aligned with management objectives, hands on oversight of quality, delivery and technical execution. I am highly effective at aligning factories, internal teams and business goals – ensuring product excellence without sacrificing efficiency or profitability.
My Work Experience
2025 - PRESENT
2019 - 2025
2017 - 2019
2014 - 2017
2012 - 2014
2010 - 2012
2001 - 2010
LANE BRYANT - Vice President of Design & Product Development
Leads and oversees the direc6on for the company including color, print, fabric and trend direction. Ensuring the vision
aligns with the brand identity and targets growth opportunities that drive incremental sales. Provides direction and support to a team of designers & product developers across all categories including sportwear, tailoring, activewear & accessories. Co-creates product that 6es directly with Cacique the intimate’s arm of Lane Bryant. Drives the development
of product innovation, cost engineering, and brand strategy by working directly with factory and vendor partners. Leading
the way with advancements for speed and cost improvements, utilizing AI and Clo technologies to transform the design
process.
LANE BRYANT - Assistant Vice President
Lead all aspects of the design process from concept to final collections. Created the annual calendar of operations with a focus on apparel design & technical design. Managed a diverse team with different categories. Drove print, color and trend direction in partnership with the VP of Design. Responsible for $360M company volume yearly. Co-owned developing
product directly with factory and vendor partners, including cost negotiations, allocation of production and sourcing of
raw materials.
LANE BRYANT - Design Director
Managed the tops and dresses [ both knit and woven ] sweaters, bottoms, jackets. Worked with executive leadership to develop product assortments that drove growth. Co-created a pair of leggings that is patented for its lifting and sculpting features. Partnered with sourcing to developing
product, including costing, allocation and final approvals both in region and domestically.
LANE BRYANT - Senior Designer
Led the design team to create key items and category programs. Spearheaded the design development cycles for knit and woven tops and dresses, and pants. Partnered with sourcing and production teams producing value driven collections.
JUSTICE - Senior Designer
Drove design and development for the girls’ tween department. Responsible for 40% of the annual company volume. Led print and graphics teams. Oversaw the development of collections from conception to final products. Engineered products that met IMU and MMU’s without compromising design integrity.
JUSTICE - PRINT & PATTERN MANAGER
Led all aspects of print, pattern, artwork and graphics. Managed the workflow for six artists and technicians. Aligned with the trend director envisioning print and graphics trend with the design team.
JUSTICE - SENIOR DESIGNER
Developed trend right product assortment. Mentored junior members of the design team.
My Education
London UK
UNIVERSITY OF WESTMINSTER - BA FASHION DESIGN
Graduated with honors