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Lane Bryant – July 2022  •  Assistant Vice President of Design

Summer Vibes

As the summer peaks, her focus shifts to captivating vacation-ready styles. This pivotal moment demands pieces that aren't just beautiful, but irresistibly emotional, ensuring they stand out amidst the season's significant markdowns.

A Unified Vision

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We're unveiling a tightly curated crossover collection, presenting a singular, compelling vision from front to back of the store. This collection features a fresh, focused palette of wear-now styles infused with transitional, fall-forward colors, offering immediate allure with lasting appeal.

THE ALLURE OF ESCAPE
Our winning strategy centers on emotional vacation and backyard party dresses. Anticipate new, exciting prints and embellishments across both knit and woven maxi dresses, designed to speak directly to her desire for escape and celebration.

Pivotal Color Palette

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SIOBHAN LAWSON

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